Bechara is a passionate entrepreneur with a strong business management and sales background. As a co-founder of Philly Marketing Labs, Bechara focuses on creating closed loop marketing campaigns, deployment of leading edge marketing platforms and creating results-oriented paid search campaigns for PML clients. His specialties include eCommerce deployment and optimization (especially Magento), Web site deployment using Content Management Systems (WordPress), email marketing platforms and PPC. He is known by clients and his team for his deep knowledge of “what really works” in digital marketing.
Bechara also runs BagelSpice.com, an innovative spice product that is marketed solely through Social Media Marketing. Bagel Spice doubles as a laboratory for new Philly Marketing Labs tools and techniques. It has grown from an idea to being on the shelves of over 300 stores nationwide in less than 2 years. Sales have also doubled year over year for the past 3 years.