Personalized Messages Resonate Well With Consumers Already Considering Your Brand
If a user has already shown interest in your brand or products, remarketing can be a great tool to remind them of why they considered your business in the first place. Creating specific remarketing assets for users who visited different pages of your website or viewed specific videos on your YouTube channel allows you to tailor relevant messages based on the previous actions your customers have taken. Remarketing can take shape as display banners, video ads, or even Gmail ads.
A few benefits of utilizing remarketing include:
The high intent signals of a webpage visit or video view are a great opportunity to engage with users who are already interested in and familiar with your products or services. Don’t let these potential customers slip away! Move them down the funnel with highly relevant, tailored remarketing ads with PML.