PAID SEARCH MARKETING (PPC)
PAID SEARCH MARKETING (PPC). FROM KEYWORD RESEARCH TO TRACKING & REPORTING - WE'VE GOT YOU COVERED.
Philly Marketing Labs has partnered with both Google and Microsoft to bring you the best advertising experience possible. We have worked hard to assemble a team of PPC experts that includes one Google's Product Expert (former Google Top Contributor). With over 37 years combined PPC marketing experience, we can drive your Paid Advertising Campaigns to the finish line. Paid Search Account Management by experts at PML means no more guessing about your digital marketing performance - you get complete transparency into your online advertising performance. PML's portfolio of clients includes well-known brands such as NBCuniversal's Sprout Children's TV network, Clear Eyes, Comet, Ortega, Fiber Choice, Chloraseptic, and many more. We utilize different Paid Search Marketing platforms such as Google, Microsoft, Yahoo Gemini, and YouTube.
The Break Down of Paid Search Marketing
Advertisements on Search networks show up along with organic results when someone conducts a search relating to your product or service. As users continue to seek more answers and information online, the importance of Search advertising grows right along with it. Do you show up when your customers are looking for you?
Display ads can help you promote your business or services while users are consuming or interacting with content across a variety of platforms and activities including: browsing millions of websites, watching YouTube videos, reading Gmail, or engaging with mobile devices and apps. You don’t have to wait for every customer to come to you, engage them where they are with Display Ads.
As consumer trends continue to shift away from traditional TV viewing toward digital video content consumption, the opportunities for advertisers continue to expand as well. Video ads provide far more than simple information, they provide a multi-sensory experience allowing for a deeper connection with the intended audience. While it is not the only option, the YouTube platform is at the forefront of Video ads, providing innovative and efficient solutions to support a variety of advertiser strategies.
Our team is skilled at providing PPC audits where we thoroughly inspect and analyze existing Paid Search Marketing accounts. We provide recommendations that can help your account perform better and more efficiently.
A big part of Paid Advertising is identifying new opportunities out in the digital world and developing strategic approaches to your campaigns. We will construct your campaigns with special attention to keyword research, budget control, ad creation, ad placement, and geo-targeting. With monthly tracking and reporting you have insight into exactly how your Paid Advertising campaigns are performing.