Employ the science of psychology, influence and testing to drive results. Conversion Optimization is the process of streamlining and strengthening the connection between a potential Web visitor and your website. The optimization process considers a number of factors including visitor intent, search volumes, pre-click optimization, post-click optimization, human psychology and the science of Influence. During the Conversion Optimization process we work with you to create a Conversion Architecture which insures your unique offerings can be found and acted upon.
Visitor Intent – Web search traffic can provide valuable clues as to whether someone is researching or ready to act. Providing a visitor with what they want improves engagement and, given appropriate guidance systems, increases conversion rates
Search Volumes – How many people are visiting your site? Organic search optimization can help increase your traffic and improving chances for conversion events
Pre-click Optimization – What searchers see the first time they are exposed to your brand impacts the likelihood that they will click. Careful consideration of what displays when a search is completed can lift click-through rates.
Post-click Optimization – Going hand-in-hand with pre-click optimization, post-click optimization determines how likely your new site visitor is to stay and visit longer vs. abandon your site for another
Human Psychology – Using insights from psychology to tune your website’s performance can be a powerful catalyst for visitor behavior
Science of Influence – Power phrases, colors, placement and questions are just a few tools employed by the Science of Influence that can help turn visitors into customers