CONVERSION RATE OPTIMIZATION

turn visitors into customers and maximize profitability

CONVERSION RATE OPTIMIZATION

Employ the science of psychology, influence and testing to drive results. Conversion Optimization is the process of streamlining and strengthening the connection between a potential Web visitor and your website. The optimization process considers a number of factors including visitor intent, search volumes, pre-click optimization, post-click optimization, human psychology and the science of Influence. During the Conversion Optimization process we work with you to create a Conversion Architecture which insures your unique offerings can be found and acted upon.

Visitor Intent – Web search traffic can provide valuable clues as to whether someone is researching or ready to act. Providing a visitor with what they want improves engagement and, given appropriate guidance systems, increases conversion rates

Search Volumes – How many people are visiting your site? Organic search optimization can help increase your traffic and improving chances for conversion events

Pre-click Optimization – What searchers see the first time they are exposed to your brand impacts the likelihood that they will click. Careful consideration of what displays when a search is completed can lift click-through rates.

Post-click Optimization – Going hand-in-hand with pre-click optimization, post-click optimization determines how likely your new site visitor is to stay and visit longer vs. abandon your site for another

Human Psychology – Using insights from psychology to tune your website’s performance can be a powerful catalyst for visitor behavior

Science of Influence – Power phrases, colors, placement and questions are just a few tools employed by the Science of Influence that can help turn visitors into customers

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