CONTENT MARKETING. ATTRACT TRAFFIC THAT YOU CAN CONVERT & CLOSE.
Content Marketing (also known as Inbound Marketing) focuses on the content itself as the primary marketing vehicle and leverages blogs, webinars, and social media as well as Search Engine Optimization (SEO). We’ve used various marketing automation platforms such as Pardot, Marketo, Eloqua and HubSpot. At PML, we also like to emphasize the importance of creating messaging, content, visual aesthetic and conversation that resonates with your target audience. Content that audiences connect with helps visitors become prospects and prospects become buyers. Creative, informative content can position you as a trustworthy expert in your industry – and that is imperative to potential clients.
By working together with you, PML will create an Editorial Strategy. During this process we will define personas, examine the customer journey, consider how your sales process works and how to move prospects into customers, as well as develop a digital footprint for your brand.
An Editorial Calendar keeps track of topics, authors, dates, SEO initiatives, and more. We will help you develop an Editorial Calendar that allows you to share your content with the outside world to engage with your customers. From brainstorming sessions to the actual posting of content, an Editorial Calendar is essential to keeping things organized and on time.
For informational content to be beneficial to your business this content also needs to be optimized in order to show up in front of the right people. Optimized Copywriting means sprinkling important data (such as meta descriptions) into your text that search engines can utilize in online search results.
These videos are a simple and clear way to provide prospects, leads, and existing clients with information about your business. They offer a visually captivating version of your content for users to view and absorb.
More than 50% of searches in the digital world come from mobile devices. Mobile searching means your business must be optimized for Local SEO/ Local Marketing. You want your content to show up for the perfect person, in the right place, at the ideal time.