THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

What’s Clickin’ – AdWords Updates from February 2014

Monthly Recap of AdWords Updates, Features, Announcements and Resources. Welcome to the February 2014 installment of our monthly AdWords recap series titled What’s Clickin’ – Your one-stop source for all of the latest AdWords feature updates, announcements and resources.

AdWords Updates From Around the Web

Although a short month, February saw quite a bit of action on the AdWords front.  We saw the introduction of Shopping Campaigns as well as a big change in conversion tracking.  This month, we’re also incorporating some additional sources of information as well as some information on Analytics.

New Features & Updates:

A New way to count conversions in AdWordsInside AdWords
Google has made a change to how conversions are tracked and reported.  Make sure to double check the documentation and ensure that your conversions are still tracking as you would like. – AdWords Help Center Docs

Shopping campaigns now available to all advertisers around the world Inside AdWords
It’s no secret at this point that Google AdWords Shopping Campaigns offer a significant improvement over PLA campaigns. The great news is this campaign type is now available globally to all advertisers. – AdWords Help Center Docs

Updates to ads on Google Maps Google Ads G+
Google has made some alterations to the way they’re displaying ads on Google Maps.

Google Sunsets the AdWords Dropdown Beta Extension on Desktop Philly Marketing Labs Blog
Google was testing a dropdown ad extension for quite a while and we recently found out that this option was no longer available.

You are now able to set a minimum or maximum CPC bid on your Target CPA strategy Google Ads G+
If you’re making use of AdWords automated bidding strategies, this may be a bit of good news.  More bidding options are now available.

New conversion statistics and device-specific insights in the top movers report – Google Ads G+
The Top Movers report in AdWords has been a work in progress for some time now.  This most recent addition, incorporating conversions, is a great one.

Device and time period segments now available for competitive metrics in Auction insights Google Ads G+
The AdWords Auction Insights Report now allows for Device and Time segmentation. – AdWords Help Center Docs

Analytics:

YouTube Marketing And Analytics: A Primer For Magnificient Success Occam’s Razor
If you are not yet familiar with Avainash, no time is too late.  He is arguably one of the more brilliant Analytics evangelists today.

Google Analytics Navigation & Sidebar get a clean, sleek refresh Google Analytics G+
Analytics got a small facelift.

Resources & Studies:

The Gift That Keeps on Giving: Post-Holiday Learnings  – Checklist Inside AdWords – PDF is available here.

Start The New Year With A PPC Health Check: Part 1 Search Engine Land Part II

YouTube Insights, Jan 2014 Google Think Insights

Preview AdWords extensions with the Ad Preview tool AdWiser Blog

Reach more customers across Search and Display with Search Network with Display Select Inside AdWords

That’s what we have for February’s recap and in case you missed it, the January What’s Clickin is also available.  We hope you found these articles informative and useful.  If you have any suggestions for us on additional topics you’d like to see us cover, please let us know in the comments below.  Don’t forget to subscribe to our blog and we’ll see you again in April for the next edition of What’s Clickin’ powered by the PML PPC Circle.

The PML PPC Circle is not only responsible for managing our client’s PPC accounts but also charged with keeping our methodology and practices up to date based on the latest developments out of the paid search world and our own internal lessons.  Our commitment to continuously improve our methodology is a priority that helps us deliver the best possible results for our clients.