Crank up Your Holiday Sales with Heat Maps

You’re running a bit behind your e-commerce goals this year, and everything depends on the upcoming holiday season. In the pit of your stomach, you feel a sense of dread. If your conversion rate doesn’t increase significantly by the time holiday traffic starts hitting your site, you might get a bundle of coal in your stocking instead of a big fat bonus. Everything you’ve tried so far has flopped. You have a beautiful (in your own humble opinion) website that follows all the latest UI trends and marketing theories. You’ve spent hours poring over what keywords are being  Googled to […]

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