Adding Vine or Instagram Video to Your Content Strategy

Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to use to engage consumers, and these new features on Twitter and Instagram make using video easier. You don’t necessarily have to incur huge production costs, but you should still make sure your videos are appealing and well done. Before you jump in though, ask yourself these questions for both channels: Do you have a story to tell with video […]

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Why Your Business Should Follow Brooks Brothers’ Lead

Mashable ran an article called “Brooks Brothers Plays It Cool on Social Media,” which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here’s what you can learn from them. Ken Seiff, an executive vice president at Brooks Brothers, said: “Our recent investments in social, mobile and the iPad have really been focused on improving the quality of the content and presentation and not necessarily expanding the scale.” Smart! 3 Smart Tips Your Business Should Follow 1. Improve the consumer experience on your website – test and personalize. You’re driving your customers […]

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Going Social: Size Doesn’t Matter, Sizing Up Your Audience Does

Bigger isn’t always better. Sure, Facebook has more than a billion users worldwide, but that doesn’t mean you will find it useful for your brand. What about all these smaller networks popping up? Are you frozen by FOMO (fear of missing out)? Or even worse, are you creating a presence for your business on all these sites just because of this fear? When social sites pop up like prairie dogs (and they will continue to do so), the important factors on whether you join in stay the same. Ask yourself: Is my target audience on this site and engaging? Are […]

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Google+: The Effects on Social Media and Search Engine Optimization

Fact Google+ has 90 million users and is growing very quickly, adding approximately 625,000 new users per day (as of Jan. 19,2012). The prediction: “I predict that 2012 is going to be a breakout year for Google+ and that it will end next year with more than 400 million users,” Paul Allen wrote. Yes — 400 million users by the end of 2012. [That is not a typo.] In December alone, nearly 1/4 of all Google+ users (24.01%) have joined. Some of that growth is coming from the 700,000 Android devices activated daily and this number is expected to grow […]

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5 Resolutions for Digital Marketing Success

The new year is here, and already January is chugging along. So, what’s your marketing plan? Are you going for “business as usual” or will you finally take advantage of all that digital marketing has to offer? If you want to draw new customers or keep the ones you have happy, you need to focus on at least these five things: 1. Keep up with technology. This is probably the most difficult, yet most important action listed here. Make sure you have technology gurus and geeks within easy reach in your company– ideally within every department. Be ready to add […]

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