One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are changing so much. Recently, Google removed right rail ads to make the results more consistent across device types. This has opened up new options for paid search ad formats. Additional paid search real estate is now becoming available with Google’s Expanded Text Ads offering and Google is testing wider listings in the search results. Read on for more information. […]
What’s New with Google Search Results?
There is big news on the Google front. These changes are likely to impact both your paid search and SEO strategy. For those who have not heard of the search results changes, here is the scoop. Since Google’s launch, they have had a similar search results layout. We have all become accustomed to 3 paid search results on the top of the page, up to 8 paid search results on the right rail, and SEO results immediately underneath the top 3 paid search ads. We would see occasional paid search ads at the very bottom of the page, although, those […]
3 Reasons for Your Brand to be a Content Producer
Online marketing is changing and with every Google algorithm update, it’s becoming more clear that content is key to success on the Web. What Good Content Can Do for You 1. Drive Traffic to Your Website As Joe Norton explained in No Shirt, No Content, No SEO Service, content and SEO have a truly symbiotic relationship. If you don’t regularly offer fresh, quality content on your website, your potential customers will have a hard time finding you. Updating your website with engaging, topical content helps improve your ranking in search engines. And the more relevant and interesting you make it […]
Google Universal Analytics
What use is marketing if you don’t know its effectiveness? Google improved its analytics service to give you even more control over your data with the introduction of Universal Analytics. How would you like to be able to: Know which of your marketing channels produced the best results? Sync customer online and offline behavior and view the data in one location? Get insights into the performance of mobile apps? Customize organic reports by excluding specific referral sources or search terms? Better understand how customers interact with your brand across various platforms? “Yes! Yes!”, you are thinking, “Yes of course! But […]
What is the Penguin Update?
The Penguin update is a Google search algorithm update targeting webspam techniques. It is part of Google’s ongoing efforts to “clean up” the results delivered by the popular search engine. Originally rolled out in April of 2012, Penguin was recently updated in May 2013 (Penguin 2) and has affected many websites in the process. The goal of the update is to reduce Search Engine Results Page (SERP) rankings for websites that engage or have previously engaged in what Google considers to be “spammy” website marketing practices; clear violations of Google Webmaster policy like link schemes, cloaking, deliberate creation of duplicate […]