Every year we look forward to the new and improved features on Google’s advertising platforms. Here are some noteworthy highlights our team is especially excited about from this year’s Google Marketing Live: YouTube Shorts: Product Feeds will show up in the video itself, making video ads more shoppable and essentially turning them into digital stores. Easy Video Ad creation: Create a video ad in 60 seconds using as few as 5 images, logos, and text assets. Performance Max upgrades Burst campaigns: Great for capturing seasonal foot traffic. These run for two weeks or less and optimize for in-store goals. A/B […]
Tag: PPC
What’s New with Google?
One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are changing so much. Recently, Google removed right rail ads to make the results more consistent across device types. This has opened up new options for paid search ad formats. Additional paid search real estate is now becoming available with Google’s Expanded Text Ads offering and Google is testing wider listings in the search results. Read on for more information. […]
What’s New with Google Search Results?
There is big news on the Google front. These changes are likely to impact both your paid search and SEO strategy. For those who have not heard of the search results changes, here is the scoop. Since Google’s launch, they have had a similar search results layout. We have all become accustomed to 3 paid search results on the top of the page, up to 8 paid search results on the right rail, and SEO results immediately underneath the top 3 paid search ads. We would see occasional paid search ads at the very bottom of the page, although, those […]
Google AdWords Tests Page Titles as Ad Copy Extension
Is Google AdWords testing a new ad extension that uses the query/keyword then scans the website for the relevant page and dynamically pulls the page title into a new link extension? I think so! Today I noticed that one of our Client’s ads was appearing with a new link below the ad copy. This link exceeded sitelink character limits so I knew immediately I was not looking at a sitelink. I found that the link took visitors to a interior page of the website different from the destination URL of the ad, and appears to be dynamically pulling the text for the […]
Roundtable with Adwords Community Top Contributors featuring Tommy Sands
Adwords Insights from the Google Adwords Experts in this Google+ Roundtable Discussion […]