The Overview The Advantice Health family of healthcare brands serves customers across the United States, United Kingdom, Italy, and France. Their nine different brand websites range from simple informational sites to e-commerce stores, resulting in a wide range of data collection practices and user experiences. Learn how PML helped its client Advantice Health, an acquirer and builder of global over-the-counter health and wellness brands, to successfully overcome the challenge. The Challenge While assisting Advantice Health with website upgrades, PML uncovered an opportunity to improve their customer data privacy experience. The challenge was to deliver the right privacy notices seamlessly in […]
Tag: Philly Marketing Labs
One Year of the 4-Day Workweek
How has the 4-day workweek impacted life for PML-ers? Our team reflects back on what Fridays have enabled them to do over the last year. Trisha Having Fridays off has seemed to add balance to my life. The extra time to spend doing my artwork and photography has filled a void that I have needed for so long. It also allows me to do the little things I could never do before. For example, Some Fridays I will spend the entire morning hiking and then meet a friend for lunch. Sure, I could always do this on the weekend, but […]
Three Reasons to SEO Your Website
The fact remains: Google has stated specifically they never take payment for website placement in their ranking hierarchy. They also remind us that being listed in their index is always free. So why do some websites show up first in the search engine results pages and others are nowhere to be found? The many answers to this one question have become the foundation of the science of Search Engine Optimization or SEO. Here are some great reasons to work on the SEO of your website: 1. SEO works! The best part about committing to the time, effort, and expense of SEO […]
Who? Where? Why? Using Integral Personas for Social Media Marketing
introduce the idea of Integral personas, which can greatly enhance marketing efforts. At Philly Marketing Labs, we apply personas to help develop social media strategies using a framework derived from Integral Theory. We find that persona development supports rapid discovery with the client and organizes useful insights for action. […]
Introducing Philly Marketing Labs… from Marketing Dreams to Results
The ideas for a good company name have always come from my closest personal advisors. In 1993, my wife Lynne helped me brainstorm the name for the company we called Destiny. The name reflected… […]