Meet Eddy – Our First International Team Member!

Tell us about yourself. I was born and raised in Costa Rica. I’m married and have a 6-year-old daughter. I have been working in Digital Marketing for about 10 years. I almost started med school but landed a job at a digital marketing agency in PPC. I learned everything about PPC there and have a huge passion for PPC. I’ve been in and out of the PPC world, but very much involved, leading a small team. It makes me happy when the efforts I put in are reflected in the business’s growth.  Where are you located? San Jose, Costa Rica […]

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One Year of the 4-Day Workweek

How has the 4-day workweek impacted life for PML-ers? Our team reflects back on what Fridays have enabled them to do over the last year. Trisha Having Fridays off has seemed to add balance to my life. The extra time to spend doing my artwork and photography has filled a void that I have needed for so long. It also allows me to do the little things I could never do before. For example, Some Fridays I will spend the entire morning hiking and then meet a friend for lunch. Sure, I could always do this on the weekend, but […]

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Three Reasons to SEO Your Website

The fact remains: Google has stated specifically they never take payment for website placement in their ranking hierarchy. They also remind us that being listed in their index is always free. So why do some websites show up first in the search engine results pages and others are nowhere to be found? The many answers to this one question have become the foundation of the science of Search Engine Optimization or SEO. Here are some great reasons to work on the SEO of your website: 1. SEO works! The best part about committing to the time, effort, and expense of SEO […]

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