5 Tips to Increase Positive Consumer Behavior on Your Website

As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some money and slice the waiting time in half, I recently splurged for Amazon Prime. Now I pretty much solely purchase through Amazon Prime because of the free two-day shipping, and because, well, I paid for the membership. Big online sellers are finding new and innovative methods of grabbing and keeping buyers (like me) to create brand loyalty. In fact, just […]

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Why Your Business Should Follow Brooks Brothers’ Lead

Mashable ran an article called “Brooks Brothers Plays It Cool on Social Media,” which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here’s what you can learn from them. Ken Seiff, an executive vice president at Brooks Brothers, said: “Our recent investments in social, mobile and the iPad have really been focused on improving the quality of the content and presentation and not necessarily expanding the scale.” Smart! 3 Smart Tips Your Business Should Follow 1. Improve the consumer experience on your website – test and personalize. You’re driving your customers […]

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Going Social: Size Doesn’t Matter, Sizing Up Your Audience Does

Bigger isn’t always better. Sure, Facebook has more than a billion users worldwide, but that doesn’t mean you will find it useful for your brand. What about all these smaller networks popping up? Are you frozen by FOMO (fear of missing out)? Or even worse, are you creating a presence for your business on all these sites just because of this fear? When social sites pop up like prairie dogs (and they will continue to do so), the important factors on whether you join in stay the same. Ask yourself: Is my target audience on this site and engaging? Are […]

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