What’s New with Google?

One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are changing so much. Recently, Google removed right rail ads to make the results more consistent across device types. This has opened up new options for paid search ad formats. Additional paid search real estate is now becoming available with Google’s Expanded Text Ads offering and Google is testing wider listings in the search results. Read on for more information. […]

Read More…

5 Tips to Increase Positive Consumer Behavior on Your Website

As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some money and slice the waiting time in half, I recently splurged for Amazon Prime. Now I pretty much solely purchase through Amazon Prime because of the free two-day shipping, and because, well, I paid for the membership. Big online sellers are finding new and innovative methods of grabbing and keeping buyers (like me) to create brand loyalty. In fact, just […]

Read More…

Why Your Business Should Follow Brooks Brothers’ Lead

Mashable ran an article called “Brooks Brothers Plays It Cool on Social Media,” which was kind of a misleading title. Brooks Brothers is really playing it smart in social media, and here’s what you can learn from them. Ken Seiff, an executive vice president at Brooks Brothers, said: “Our recent investments in social, mobile and the iPad have really been focused on improving the quality of the content and presentation and not necessarily expanding the scale.” Smart! 3 Smart Tips Your Business Should Follow 1. Improve the consumer experience on your website – test and personalize. You’re driving your customers […]

Read More…

5 Resolutions for Digital Marketing Success

The new year is here, and already January is chugging along. So, what’s your marketing plan? Are you going for “business as usual” or will you finally take advantage of all that digital marketing has to offer? If you want to draw new customers or keep the ones you have happy, you need to focus on at least these five things: 1. Keep up with technology. This is probably the most difficult, yet most important action listed here. Make sure you have technology gurus and geeks within easy reach in your company– ideally within every department. Be ready to add […]

Read More…