3 Reasons for Your Brand to be a Content Producer

Online marketing is changing and with every Google algorithm update, it’s becoming more clear that content is key to success on the Web. What Good Content Can Do for You 1. Drive Traffic to Your Website As Joe Norton explained in No Shirt, No Content, No SEO Service, content and SEO have a truly symbiotic relationship. If you don’t regularly offer fresh, quality content on your website, your potential customers will have a hard time finding you. Updating your website with engaging, topical content helps improve your ranking in search engines. And the more relevant and interesting you make it […]

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5 Reasons Your Blog is Killing Your Business

Think of your blog as a living, breathing being. You can’t just “have” a blog, you have to nurture it—feed it, shape it, let it grow. Otherwise, your blog may be hurting your business rather than helping it. 5 Signs Your Blog Needs TLC 1. Your last post was 3 months ago. To draw an audience (a/k/a potential customers) you have to post regularly. Set realistic expectations and then deliver. If you commit to the minimal amount you think you can handle, you leave room for special pop-up posts on timely topics that surprise and please your audience. Set up […]

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Adding Vine or Instagram Video to Your Content Strategy

Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to use to engage consumers, and these new features on Twitter and Instagram make using video easier. You don’t necessarily have to incur huge production costs, but you should still make sure your videos are appealing and well done. Before you jump in though, ask yourself these questions for both channels: Do you have a story to tell with video […]

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