Write a company mission statement that resonates with people Mission statements are the worst! Not to write, but to read. There are so many awful ones out there. How do you write one that doesn’t suck? Forget Your Audience That’s right. I said to forget your audience—at least for a little while. Focus solely on your mission. Ask yourself two questions: 1. What do we, as a company, do? 2. What is it that we aim to do? At Philly Marketing Labs, our mission is to help traditional marketers at mid-sized companies adapt, engage and thrive in the digital world. […]
Tag: Branding
Introducing Philly Marketing Labs… from Marketing Dreams to Results
The ideas for a good company name have always come from my closest personal advisors. In 1993, my wife Lynne helped me brainstorm the name for the company we called Destiny. The name reflected… […]