In this age of digital marketing, technology moves so quickly it can be tough to keep up, especially for our clients, who are often mid-sized business with limited resources. At Philly Marketing Labs, we’re always looking for better ways to serve our customers, and that’s why we’re happy to announce we are now a HubSpot Certified Agency Partner.Intelligent, automated support of the marketing process is revolutionizing business-customer interactions, and we wanted to take advantage of this technology to enhance our own business and that of our clients.Why We Chose HubSpotWe evaluated the top marketing automation platforms like Hubspot, Marketo, Eloqua and Pardot across a broad set of criteria and Hubspot came out on top.We felt that HubSpot was a true thought leader in inbound marketing, and in addition to the powerful features we examined, we were drawn in by HubSpot’s own statement, “HubSpot software is the most powerful, tightly integrated and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business.” It really fit with what we already do.Our founder, Skip Shuda, has been driving persona research and development within Philly Marketing Labs, which has already helped our clients achieve more personalization with their marketing. “We’re particularly excited about the potential for marrying our personas research and development with HubSpot marketing automation,” Shuda said. “It feels like it could be a potent mix.”Our clients will be able to develop personas and then create marketing campaigns targeted to each audience they serve. They’ll be able to service the top of the funnel, the middle of the funnel and the bottom of the funnel with automated, smart, drip marketing. This is true lead nurturing and complements the services we specialize in, such as website conversion optimization.We have built our business on being able to delve into and interpret the science of online marketing for our customers—driving decisions based on analytics and applying a human element to our work that drives our success.In the past year, we’ve added more top-notch search marketing experts to our team, and now becoming a Certified Agency Partner with HubSpot will help us improve our inbound marketing service offerings even more.As we start working with the HubSpot platform and testing it on our own marketing, we’ll continue to let you know what we think.Have you used HubSpot or another marketing automation platform? Choosing a platform is a decision many companies struggle with, so we’d love to know what you think. Share your story in the comments below.