THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

Pharmaceutical Advertising with AdWords

One of the more tricky types of AdWords accounts I have worked with is Pharmaceutical advertising, specifically Pharmaceutical Manufacturing accounts.  I quickly learned that marketing for the Pharmaceutical Manufacturing industry presents many challenges because Google, the Federal Drug Administration (FDA) and American Medical Association (AMA) have many strict policies, rules and regulations that must be followed when designing a Pharmaceutical Advertising Campaign. A Little History Up until the mid-1980’s Pharmaceutical Manufacturers shared product information with Doctors and Pharmacists who would pass along the information to their clients including the risks associated with taking a certain prescription drug. These days’ consumers […]

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Google Hangout On Air with Kim Clinkunbroomer – Making the Most of Mobile Advertising

In a Google Hosted Hangout On Air held March 9, 2016, Philly Marketing Lab’s EVP of Paid Search Kim Clinkunbroomer talked about how to make the most of mobile advertising. The agenda covered the following: Current Mobile Trends Getting Started with Mobile Advertising Mobile Best Practices Gauging Mobile Performance Optimizing Mobile Performance View the recorded hangout below to learn about the power of mobile and how to take full advantage of mobile advertising with AdWords.   […]

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What’s New with Bing & Yahoo

As of January 1st, 2016, Bing is now powering the search results for AOL. While this is a low percentage of overall searches, this is important to be aware of. Google handled these search results in the past, so if you were previously appearing in the AOL results, and you are not running in Bing, you will no longer be there. The AOL demographics tend to skew older, so if this is your target market, reach out to your PML account team to get more information. There are other changes brewing at Bing as well. Previously, if you were running […]

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What’s New with Google Search Results?

There is big news on the Google front. These changes are likely to impact both your paid search and SEO strategy. For those who have not heard of the search results changes, here is the scoop. Since Google’s launch, they have had a similar search results layout. We have all become accustomed to 3 paid search results on the top of the page, up to 8 paid search results on the right rail, and SEO results immediately underneath the top 3 paid search ads. We would see occasional paid search ads at the very bottom of the page, although, those […]

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Understanding AdWords Disapprovals in the Pharmaceutical Industry (Pharma)

Regardless of the industry, there can be rules and restrictions that impact your business type, product, or service. These regulations can be implemented by Google, or a state, federal, or local agency. AdWords has policies and procedures in place that can vary by geography as well. When you receive an ad disapproval, there can be a good number of reasons for the decision. Many of these disapprovals just need a quick fix to get up and running. Let’s first discuss what falls into the Pharma category. We can then touch on possible reasons for ad disapprovals, and next steps to […]

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