THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

AMP – How to Implement Accelerated Mobile Pages in Word Press

First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling website. Unfortunately, many of the components of a normal website compete and conflict in manners that are counter productive to these goals. For example, large, uncompressed images take long to load, analytics tracking scripts take time, social sharing widgets, ads as well as other items can interfere with loading. In order to overcome these problems in a smaller processing […]

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SEO Changes of 2016

From algorithms to operations, the search engine giant Google adjusted its processes and policies. While this was happening, the world increasingly accessed information and web content via handheld devices. Consumer confidence in online spending continued to skyrocket. The importance of digital marketing grew… Here are some of the changes that occurred within the world of SEO in 2016: Google’s Penguin Update an update, it runs in real-time. What does this mean? When Google first implemented what has come to be known as the Penguin Update, it caused a downgrade of ranking for many websites for having too many poor quality, inbound links […]

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Philly Marketing Labs Receives a Hat Trick as One of the Region’s Fastest Growing Businesses

The nominations are in, the CPA certified company data has been reviewed and the tabulations are complete—and Philly Marketing Labs has made the list for the third year in a row! As the area’s most prestigious business award, the Philadelphia 100® identifies and honors the 100 fastest growing, privately held entrepreneurial companies in the Greater Philadelphia Region. Run by the Wharton Small Business Development Center and the Entrepreneurs’ Forum of Greater Philadelphia, the Philadelphia 100® been ranking companies in the Philly area for 28 years. “We’re honored to be recognized for the third year in a row by the Philadelphia 100®,” […]

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First Look: The New AdWords Experience

With all of the recent news spreading about all of the upcoming changes in AdWords, as Paid Search managers, we have been eager to start testing some of these new additions to AdWords.  As part of our continued partnerships with Google, we are fortunate enough to be included in the early Alpha testing for The New AdWords Experience and we want to share our first look with you.  The new AdWords experience is essentially a complete redesign of the AdWords User Interface (UI). Setting Expectations Both as a reader of this post and for us, as experienced marketers and Alpha […]

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What’s New with Google?

One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are changing so much. Recently, Google removed right rail ads to make the results more consistent across device types. This has opened up new options for paid search ad formats. Additional paid search real estate is now becoming available with Google’s Expanded Text Ads offering and Google is testing wider listings in the search results. Read on for more information. […]

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