How refreshing to come to the end of a book on a deep topic and feel like I have a number of actionable take-aways. Jim Sterne is a founding father of Internet Marketing and his wisdom comes through in his latest book loud and clear. “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” (2010 published by John Wiley & Sons) lays out a solid strategic framework that covers all the Social Media bases. He makes generous use of the thinking from other thought leaders and their blogs, tweets and reports. As a result, its not a bad […]
Samurai Women and Renaissance Men – Social Media changes business
This presentation runs through the reasons why business people should care about Social Media, where it is heading and what we should do about it. The meat of the presentation contains a framework for Social Media Strategy – as well as some case studies illustrating different objectives in Social Media. We also touch on using teams to create your business Samurai… when you can’t do it all yourself. […]
The Business Tribe – Social Tuning and the Vibe
If you were going to create a 21st Century “Business Tribe”, what would it look like? How would it work? What would motivate the tribe? […]
Talking Dog shares insights into community building
We interviewed a remarkable talking dog about his community building insights. Jesse shared his thoughts only after we promised to provide breakfast… but listen closely and see if you find any useful ideas! Happy April 1st! Share a chuckle with us below – or with someone else somewhere else. […]
Setting goals for Social Media efforts
… what happens in the middle with Social Media is a critical factor in deciding what kind of Social Media Strategy a small business should employ. […]