You can buy the most complex web analytics program out there, but if you think the program will tell you what to do, think again. Without high end human analysis, you might as well have a hit counter instead of an analytics program. The story is in the numbers, but computers never make it to the New York Times bestseller list. If your company is important enough to need to improve conversion rate, you need to know what’s happening on your online campaigns right now, and you need to know why. Don’t let a machine be the gatekeeper to your […]
Social Media Roundup and Other Tangents
Let me introduce you to the monthly social media and analytics roundup: a gathering of information on new startups in the social media and analytics realm including interesting tidbits about the available tools out there. This month I was surprised to hear about Marc Andreesen’s pet project RockMelt and the new competition in that space. RockMelt: The most intriguing aspect of this social browser add on is the fact that it is backed by former Netscape founder Marc Andreesen as well as engineered by John Churchill former main Netscape navigation engineer. Netscape was the first all purpose web browser will […]
Introducing Philly Marketing Labs… from Marketing Dreams to Results
The ideas for a good company name have always come from my closest personal advisors. In 1993, my wife Lynne helped me brainstorm the name for the company we called Destiny. The name reflected… […]
Can You Engineer Social Media Campaign Success?
“How do I quickly reach and communicate with a wide, dispersed audience across multiple, social media channels?” The eight factors were:… […]
Tribe Building magic at a Conference – Re-connect, cross-connect, deep-connect
NOTE: This posts mentions topics of Integral Theory and Holacracy, but it isn’t about those topics. This post is about making connections within and across your tribe by exploring commonalities and intersections you may not havethought of. Going to a conference can be a tribe-building experience! I’m taking a break from packing for the Second Bi-Annual Integral Theory Conference in Concord, California to write this post. I wasn’t originally going to attend, but my friend and fellow Meetup Organizer Marc talked me into it. After bargaining with the summer vacation and budget committee (i.e. my wife) and committing to attend, I […]