THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

A Map of Internet Marketing & Social Media Channels

This map of the Marketing Communication landscape captures context, interactivity, potential reach and purpose. In this screencast, SociallySourced(tm) and Team and a Dream co-founder Skip Shuda introduces this new map and shows some initial ways that different marketing personas can be mapped to create custom campaigns. […]

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