THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

A Map of Internet Marketing & Social Media Channels

This map of the Marketing Communication landscape captures context, interactivity, potential reach and purpose. In this screencast, SociallySourced(tm) and Team and a Dream co-founder Skip Shuda introduces this new map and shows some initial ways that different marketing personas can be mapped to create custom campaigns. […]

Read More…

Five Practical Tips for Following People on Twitter

I know there’s a lot of talk about Twitter these days. According to a Nielsen survey, it’s the fastest growing social networking site on the Internet today. Individuals, businesses, and celebrities alike are using it to communicate and connect with others. Back in June, I participated in a workshop called Twitter for Business 101 (sponsored by Team and a Dream).I explained the benefits of signing up, basic usage, and covered some Twitter etiquette (what and when to “tweet”). […]

Read More…

Social Media Crowdsourcing for Social Good

I had the opportunity to attend a remarkable meeting about “Social Media for Social Good” sponsored by the Social Media Club Philadelphia. The first hour included a panel discussion featuring speakers from 3 local causes. The last hour, attendees were encouraged to brainstorm a broad range of Social Media strategies and tactics for a non-profit benefitting children and their families.Northern Home for Children (@NorthernHomeFC) is the nation’s oldest orphanage and child support non-profit. Annie Heckenberger (@anniemal), of Philadelphia-based ad agency Red Tettemer, raised them to the group’s attention. She wanted to brainstorm on ways that Northern Homes could better utilize Social Media. Annie wrote the first idea down and stood at the whiteboard, marker ready. She was not disappointed. […]

Read More…