THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

My Favorite Things About Bootstrap

I am a front-end web developer who recently began using a framework called Bootstrap. I’ve enjoyed learning this framework and it has made life a lot easier when it comes to responsive design and browser compatibility. Bootstrap is great because it does most of the heavy lifting for you. Below, I will discuss what Bootstrap is, what I really enjoy about Bootstrap, and why I think Bootstrap is worth learning about. What is Bootstrap? Bootstrap is a powerful front-end framework for faster and easier web development. It includes HTML and CSS based design templates for common user interface components like […]

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Google + MarCom Alliance Digital Marketing Workshop

Join the MarCom Alliance™ and Google on Jan. 24 for a live, educational workshop at the Chamber of Commerce for Greater Philadelphia. We’ll be breaking down the digital buying funnel and teaching you how to engage with your audience every step of their journey. We will be answering questions, such as “How do we capture qualified attention?” and “How do we ultimately convert prospects into customers?” as well as highlighting key digital solutions that every company and marketer should be utilizing. We’ll discuss the importance of building out the top and bottom of the funnel, and we’ll help you create a more […]

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Why Should I Care if Google is Ranking Mobile First?

You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this mobile website talk. Unfortunately, for the smart business owner, there is no longer an option to ignore mobile pages and mobile-friendliness. Google is actively ranking non-mobile sites below mobile-friendly sites—all in an attempt to make sure people using their search engine are finding the results they are looking for quickly and easily regardless of the device they are using. So let’s […]

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6 Ways Drupal is Different from WordPress

If you get more than a handful of developers in a room, you will probably find that they have different approaches to building websites and code. These differences can be based on sheer preference, desired outcomes, scalability or even client preference. The development and design teams at PML have extensive backgrounds in Drupal, WordPress, and more, and we understand that not everyone has the development knowledge necessary to differentiate. Here are a few ways Drupal is different from WordPress: 1. Security When sites like whitehouse.gov pick a CMS platform, you know it must be secure—and Drupal has first-class security. WordPress hackers target […]

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AMP – How to Implement Accelerated Mobile Pages in Word Press

First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling website. Unfortunately, many of the components of a normal website compete and conflict in manners that are counter productive to these goals. For example, large, uncompressed images take long to load, analytics tracking scripts take time, social sharing widgets, ads as well as other items can interfere with loading. In order to overcome these problems in a smaller processing […]

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