There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader Joe’s?. This podcast features ideas around what exactly makes Trader Joe’s so unique (find the podcast here and give it a listen). Trader Joe’s has many unorthodox business strategies, especially given the digital age we are currently living in. Interestingly enough, our team found a lot of parallels between the values of Trader Joe’s and the recommendations we often give […]
The Marketing Shtick Ep. 16 – Google Ads Big Changes Q3 & Q4 2019
In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
The Marketing Shtick Ep.14: Black Friday & Cyber Monday Marketing Strategies, Retailers vs Online Shopping, Facebook Portal
In this episode, our team discussed Black Black Friday & Cyber Monday marketing strategies, retailers vs online shopping, mobile versus desktop experiences and Facebook Portal. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
The Marketing Shtick Ep.13: How to Market an Unique Product & An Interviewee Hanging Up On Us!
In this episode, our team discussed how to go to market with an unique product and reflected on why an interviewee hung up on us. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]