THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

Giving Back in 2018 – Julia Muller

This post is part of a series, learn more here – Giving Back in 2018.  Holidays are about being with family at home and having wonderful meals together. But more than 40 million Americans struggle with hunger and many don’t have a place to call home. Even in suburban counties such as my own this is a problem. So, this holiday season I am donating funds to the City Mission in Washington, PA. The City Mission is a place where anyone in our county can find basic services such as food, shelter and medical care when needed. They also offer […]

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Giving Back in 2018 – Summer Marchelletta

This post is part of a series, learn more here – Giving Back in 2018. When Philly Marketing Labs gave each of its’ employees $500 to donate any way we chose, I immediately knew this provided me an opportunity to practice what I preach. In my family, the older kids are both involved in national honors society and my husband and I are always giving reminders to stay on top of their volunteer hours and encourage them to choose something that is meaningful to them and it always makes me feel good to see hear them talk about their experiences […]

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The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More

In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented by Dominos) and Mesh Networks. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]

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Google AdWords Notes Have Arrived: Add Annotations in AdWords Just Like You Do in Google Analytics!

If you’ve spent any significant amount of time inside of an AdWords account, you may have wondered why there wasn’t some sort of annotation or note taking system available. Google Analytics has had this ability for as long as I can remember and in the AdWords world we have felt left out – until today. We can finally confirm the recent announcement that Google is officially rolling out the long awaited ‘Notes’ functionality for AdWords. We started seeing this appear in some of our accounts today. Here is how you can add notes in your account: To add a note […]

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Event 2/28/18 – Learn With Google: Pharma Compliant AdWords Strategies

Join Philly Marketing Labs & Google for a live, educational workshop located at Slice Communications on 2/28/18 at 6pm. We’ll explore Pharma and OTC compliant strategies to reach your audience using Google AdWords. We’ll cover Pharma and OTC best practices, including latest trends and how to reach your patient every step of their journey (upper funnel to lower funnel tactics). Did we mention that we’ll be giving away Google swag!? Register for the event here […]

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