Every year we look forward to the new and improved features on Google’s advertising platforms. Here are some noteworthy highlights our team is especially excited about from this year’s Google Marketing Live: YouTube Shorts: Product Feeds will show up in the video itself, making video ads more shoppable and essentially turning them into digital stores. Easy Video Ad creation: Create a video ad in 60 seconds using as few as 5 images, logos, and text assets. Performance Max upgrades Burst campaigns: Great for capturing seasonal foot traffic. These run for two weeks or less and optimize for in-store goals. A/B […]
Philly Marketing Labs Delivers on E-commerce Project
E-commerce has changed how companies do business, with sellers showcasing their products online rather than in brick-and-mortar stores. As a result, there is a need to create e-commerce stores that reflect a perfect blend between aesthetics and functionality. WooCommerce, Magento, PrestaShop, OpenCart, and BigCommerce are some popular e-commerce platforms. Besides these, Shopify is a preferred choice for online sellers who want quality, efficiency, simplicity, and rich features. The digital marketing world changes regularly, and staying up to date isn’t always easy. We pride ourselves on remaining innovative and proactive regarding the latest developments in the marketing ecosystem. We recently had […]
A message from our CEO: Why Philly Marketing Labs has moved to a 4-day workweek
In today’s hot job market, offering the ability to work from anywhere is no longer unique. Companies today need to be more flexible and employee-focused to retain and attract top talent. Philly Marketing Labs is no different—and we wanted to be sure we could still recruit and retain the top talent that’s made our clients’ digital marketing efforts successful and our agency one of the fastest-growing privately held companies in the U.S., as listed on the Inc. 5000 in 2020 and 2021. After much thought, feedback from our team and a pilot period through the summer, we are moving to […]
4-Day Workweek FAQs
How will this change affect clients? The only effect you may notice is that routine meetings will not take place on Fridays. We will still be available to handle emergencies and urgent situations such as a website going down unexpectedly or an ad account being suspended. Your success is our success so we wouldn’t do anything to jeopardize your business or ours. In fact, with this plan, we are creating more efficiencies in our internal working so that we can spend more time on client work. Why is PML working only four days a week now? We’ve always taken a […]
Simplifying direct-to-consumer sales for manufacturers with new ecommerce partnership
Consumer goods manufacturers have typically struggled to shift sales to direct-to-consumer (DTC). When the COVID-19 pandemic hit and retail stores were ordered to shut down, this challenge became a priority to solve—many manufacturers struggled and got left behind. Not anymore! We’re excited to announce Philly Marketing Labs is partnering with Analog Commerce, a DTC e-commerce provider, to help manufacturers enable online DTC sales without costly infrastructure changes. Previously, in order to sell directly to consumers online, most consumer goods manufacturers would have to change their accounting systems, including tax and inventory practices, to accommodate online sales in multiple tax jurisdictions. […]