THE INNOVATION LAB BLOG IS A PLACE FOR INDUSTRY THOUGHT LEADERSHIP, COMPANY NEWS, TOOTING OUR OWN HORN, AND GENERAL INSIGHTS.

New to AdWords – the Display Network Summary Section

AdWords makes a great addition to the Display Network tab to summarize the activity and performance of the Display Network.  I think this is very new because I am just seeing it in a few Client accounts today.

summary 1

Each of the metrics across the top of this summary can be clicked on to see a charts of the respective metric.

ctr

 

Also included below the chart example above is a deeper level of data for Display Keywords, Interests & Remarketing and Demographics.  These sections all have a drop down that will show the legend info for a different view and a link to full reports for the given data chart.

summary clicks

demographics breakdown
Here is an example of what the charts look like updated with CTR data.
CTR keywords - interests

ctr demographicsSleek design and a great addition in my opinion.