Wayne, PA July 24, 2012
Philadelphia-area digital marketing agency Philly Marketing Labs is planning an aggressive push into technology-powered digital marketing, according to co-founder Skip Shuda.
Philly Marketing Labs has been serving the mid-sized, traditional business market with multichannel, results-driven digital marketing. “We see an emerging opportunity for these businesses to benefit from recent advances in digital marketing technology” says Shuda. “We want our clients to be among the first to use this technology to lead their competition in driving sales and improving their digital marketing efforts.”
In order to better serve their clients, Philly Marketing Labs has taken three steps to introduce tech-enabled digital marketing into their offering. The company has begun:
1) Expanding to include national expertise and deep digital marketing knowledge by acquiring the business of key market players. Details will be announced shortly.
2) Actively evaluating leading marketing technologies to enhance lead generation, conversion optimization, actionable analytics and human behavioral capabilities.
3) Piloting a new personalization technology with select clients. This personalization technology, code-named Mindsight, leverages the latest psychological understandings of consumer behavior in digital media.
Shuda added, “Our clients will still experience our partner-oriented, data-driven approach. This initiative will provide them with powerful new tools to amplify their digital marketing results.”