Every single element on a webpage impacts what visitors ultimately do, from the wording to the fonts to the color and position of all elements, as well as how easy it is to complete a form or transaction. To maximize conversion rates, companies need to combine creativity with a holistic, results-based analytical approach. Landing page optimization, results-tracking, testing of new ideas, user-friendly forms, and learning from experience are all part of good website design, and all contribute to higher conversion rates. However, all the website traffic in the world doesn’t mean much for e-Commerce companies unless those website visitors are […]