If you get more than a handful of developers in a room, you will probably find that they have different approaches to building websites and code. These differences can be based on sheer preference, desired outcomes, scalability or even client preference. The development and design teams at PML have extensive backgrounds in Drupal, WordPress, and more, and we understand that not everyone has the development knowledge necessary to differentiate. Here are a few ways Drupal is different from WordPress: 1. Security When sites like whitehouse.gov pick a CMS platform, you know it must be secure—and Drupal has first-class security. WordPress hackers target […]
Category: Website Design
5 Tips to Increase Positive Consumer Behavior on Your Website
As a smartphone owner on the clumsy end of gracefulness, my wallet frequents the shopping carts of Amazon and various online shops searching for anything I can find to protect my device. In a last ditch effort to save some money and slice the waiting time in half, I recently splurged for Amazon Prime. Now I pretty much solely purchase through Amazon Prime because of the free two-day shipping, and because, well, I paid for the membership. Big online sellers are finding new and innovative methods of grabbing and keeping buyers (like me) to create brand loyalty. In fact, just […]
Upcoming Major Google Algorithm Update Focuses On Mobile Usability
Google has announced a major change to the way they compute what sites show up in search results on mobile devices. If a site is not configured for proper mobile usability, then that site will rank lower than it had previously. From Google: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Google Webmaster Blog A ‘mobile-friendly website’ means the website, when accessed from a smartphone, displays in a way that allows users […]
SEO Optimization of WordPress Websites
Two Plugins WordPress is made to be user friendly and there are plenty of fantastic tools and options to make the SEO Optimization of your WordPress website easier and more effective. I have listed here two effective web effective plugins to consider using in order to optimize your website with SEO in mind. It is not an all-inclusive list; however, with these two plugins you can address two major SEO components; site speed and onsite SEO. First off, let me start off by saying something about plugins. Plugins are tools which extend the functionality of a WordPress website, however, they […]
Escape Flat Land Perspectives with Personas
Do you want to resonate with your clients? Are there ways to amplify your connection to your audience? This blog post suggests that most companies suffer from a common blind spot when it comes to communicating with their target audience – and how you might address it. We call that blind spot “Flat Land”. We are coming out of yet another divisive political cycle. Looking at political commercials, debates and interviews it seems that accusing, shouting and chest-beating are the best ways to promote your perspective. Why so divisive? Part of the reason has to do with human nature […]