What our team has been most excited about

The digital marketing landscape evolves rapidly over time. Our team at PML decided to put together a list of the newest features and releases that we’re looking forward to exploring the most. Paid Advertising Google Launches Combined Audiences – Tommy Sands, PPC Specialist Historically, we have been limited with some of our campaign strategies due to audience targeting restrictions. With this launch, we are now able to employ custom, combined audience targeting strategies that were not previously available – broadening the scope of potential solutions for our clients. Read article >> Connect with Customers Faster with Google’s Latest Lead Form […]

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5 Ways of Applying Trader Joe’s Business Philosophy and Structure to Brand Websites

There’s no denying that Trader Joe’s is quite special when it comes to grocery store chains. At PML, we participated in an exercise where we listened to, discussed, and dissected the Freakonomic’s podcast, Should American Be Run By … Trader Joe’s?. This podcast features ideas around what exactly makes Trader Joe’s so unique (find the podcast here and give it a listen). Trader Joe’s has many unorthodox business strategies, especially given the digital age we are currently living in. Interestingly enough, our team found a lot of parallels between the values of Trader Joe’s and the recommendations we often give […]

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My Favorite Things About Bootstrap

I am a front-end web developer who recently began using a framework called Bootstrap. I’ve enjoyed learning this framework and it has made life a lot easier when it comes to responsive design and browser compatibility. Bootstrap is great because it does most of the heavy lifting for you. Below, I will discuss what Bootstrap is, what I really enjoy about Bootstrap, and why I think Bootstrap is worth learning about. What is Bootstrap? Bootstrap is a powerful front-end framework for faster and easier web development. It includes HTML and CSS based design templates for common user interface components like […]

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Why Should I Care if Google is Ranking Mobile First?

You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this mobile website talk. Unfortunately, for the smart business owner, there is no longer an option to ignore mobile pages and mobile-friendliness. Google is actively ranking non-mobile sites below mobile-friendly sites—all in an attempt to make sure people using their search engine are finding the results they are looking for quickly and easily regardless of the device they are using. So let’s […]

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6 Ways Drupal is Different from WordPress

If you get more than a handful of developers in a room, you will probably find that they have different approaches to building websites and code. These differences can be based on sheer preference, desired outcomes, scalability or even client preference. The development and design teams at PML have extensive backgrounds in Drupal, WordPress, and more, and we understand that not everyone has the development knowledge necessary to differentiate. Here are a few ways Drupal is different from WordPress: 1. Security When sites like whitehouse.gov pick a CMS platform, you know it must be secure—and Drupal has first-class security. WordPress hackers target […]

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