With the outbreak of Covid-19 in 2020, employers were forced to adapt to the circumstances of the virus. This led to a drastic shift in the workforce to provide remote positions to maintain health and safety for employees. Philly Marketing Labs had the advantage of being way ahead of the curve because PML has been a remote workplace since its inception in 2008. Like so many others during the pandemic, I too sought a remote job in my field to try to claim back some work/life balance in my life. Philly Marketing Labs was the perfect fit; PML exploded […]
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Highlights from Google Marketing Live 2022
Every year we look forward to the new and improved features on Google’s advertising platforms. Here are some noteworthy highlights our team is especially excited about from this year’s Google Marketing Live: YouTube Shorts: Product Feeds will show up in the video itself, making video ads more shoppable and essentially turning them into digital stores. Easy Video Ad creation: Create a video ad in 60 seconds using as few as 5 images, logos, and text assets. Performance Max upgrades Burst campaigns: Great for capturing seasonal foot traffic. These run for two weeks or less and optimize for in-store goals. A/B […]
New to AdWords – the Display Network Summary Section
AdWords makes a great addition to the Display Network tab to summarize the activity and performance of the Display Network. I think this is very new because I am just seeing it in a few Client accounts today. Each of the metrics across the top of this summary can be clicked on to see a charts of the respective metric. Also included below the chart example above is a deeper level of data for Display Keywords, Interests & Remarketing and Demographics. These sections all have a drop down that will show the legend info for a different view and a […]