YouTube Video Optimization – Basic Video SEO

Three Basic YouTube Video Optimization Tips An often overlooked but powerful tool for improving online presence and authority is video posts. If you are using YouTube to promote your brand and content, try these tips below. Take the time to cover these important areas before publishing. If you already published it, go back into it and take the time on these three areas first. Keywords The first thing to do (not last!) is some keyword research. The keyword research will guide the rest of the optimization components. General rule of thumb is- find high volume keywords with low volume competitive […]

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Social Media Marketing Frenzy

Even though this is from almost a year ago (I imagine the numbers have changed at least slightly in some areas) it is still mind boggling! Can serious businesses afford to ignore platforms with this much opportunity? My guess is that the leaders of tomorrow will be the entities best capitalizing on these somewhat disturbing trends. Social media marketing is something we value greatly at Philly Marketing Labs. What social channels are you currently utilizing? How well is it working? If you are feeling the pressure and urgency to start pushing your social channels harder after viewing this timer, reach […]

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What’s New in LinkedIn & Why Companies Should Care

LinkedIn is one of my favorite networks because, so far, it’s generally stayed true to its audience. It’s meant to be a professional site, not a Facebook, not a Twitter. But the head honchos know that borrowing ideas from those two networks and other social media sites can be a good thing. Staying true to its audience is especially important because LinkedIn is a valuable tool for B2B marketers, and it needs to stay that way. Here are some of the most recent LinkedIn updates to help companies thrive on the site: Company Page Analytics LinkedIn has been consistently working […]

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Adding Vine or Instagram Video to Your Content Strategy

Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to use to engage consumers, and these new features on Twitter and Instagram make using video easier. You don’t necessarily have to incur huge production costs, but you should still make sure your videos are appealing and well done. Before you jump in though, ask yourself these questions for both channels: Do you have a story to tell with video […]

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Going Social: Size Doesn’t Matter, Sizing Up Your Audience Does

Bigger isn’t always better. Sure, Facebook has more than a billion users worldwide, but that doesn’t mean you will find it useful for your brand. What about all these smaller networks popping up? Are you frozen by FOMO (fear of missing out)? Or even worse, are you creating a presence for your business on all these sites just because of this fear? When social sites pop up like prairie dogs (and they will continue to do so), the important factors on whether you join in stay the same. Ask yourself: Is my target audience on this site and engaging? Are […]

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