Have you been considering using photo-based social sites to boost your company’s sales? I am sure you have heard the saying, A picture is worth a thousand words, but have you considered how this could play into your business? The article “The Definitive Guide To Pinterest For E-Commerce” on MarketingLand.com pointed to two studies that showed Pinterest as a useful tool for eCommerce sites. In 2013, a study showed that, on average, each pin generates $0.78 in sales. Another study found that “Pinterest users’ average order value is $123.50, which is about 126% more than Facebook users’ $54.64 average order value.” If your business […]
Category: Social Media
They Said What? How NOT to Ruin Your Brand Online
When social media first started there were Twitter fails and Facebook posts that made us laugh, and seconds later it was forgotten that they ever happened. After all, it was just the internet. With the evolution of a savvier consumer, brands have been given the ability to create a digital consumer-based persona, find influencers and even sell to more consumers worldwide with the introduction of eCommerce. That said, not all attention is good, especially on social media, and even more so if your brand is the one creating the uproar. Instead of exploring the ways to effectively promote your business […]
Where should you spend your marketing budget?
This is the time of year that many marketers begin looking ahead to the upcoming year. It’s always good to consider where new opportunities exist, where small wins can be parlayed into big campaigns and where previously discarded ideas should be reconsidered. Since we work mostly with mid-sized, traditional companies (think HVAC, food brands, commercial equipment), our recommendations are geared towards that audience. Some of these tactics have been around for years. However, partly due to maturing marketing efforts by companies – and partly due to improvements in ad/promotion technology, it seems like a good time for companies to […]
Social Media Content – How far are you willing to go?
The internet is a big place, and part of networking with like-minded people and businesses is taking advantage of various social media platforms. Social media has given people from every corner of the globe a chance to meet, engage, learn, and support each other. However, as a business, how you represent yourself online is critical to your brand. Start with engaging content Talking to people online is not as easy as you might think. In fact, it can be quite difficult for businesses to get their finger on the pulse of the daily ins and outs of social media engagement. […]
Six Reasons to Include Social Media in Your Online Marketing Strategy
1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look at the Cream of Wheat Facebook fan page and how it is operated in order to promote brand awareness. 2. Increase Customer Loyalty & Trust Brands that maintain an active presence on social media channels such as Pinterest, can remain in their customers’ thoughts through the use of periodic and thoroughly crafted messages. A good example is Mrs. Dash […]