Six Reasons to Include Social Media in Your Online Marketing Strategy

1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look at the Cream of Wheat Facebook fan page and how it is operated in order to promote brand awareness. 2. Increase Customer Loyalty & Trust Brands that maintain an active presence on social media channels such as Pinterest, can remain in their customers’ thoughts through the use of periodic and thoroughly crafted messages. A good example is Mrs. Dash […]

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YouTube Video Optimization – Basic Video SEO

Three Basic YouTube Video Optimization Tips An often overlooked but powerful tool for improving online presence and authority is video posts. If you are using YouTube to promote your brand and content, try these tips below. Take the time to cover these important areas before publishing. If you already published it, go back into it and take the time on these three areas first. Keywords The first thing to do (not last!) is some keyword research. The keyword research will guide the rest of the optimization components. General rule of thumb is- find high volume keywords with low volume competitive […]

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This Spring Cleaning, Don’t Forget Your Bad Backlinks

Spring is a time of rebirth, and fresh starts. On that note, in the spirit of fresh starts and spring-cleaning, I wanted to write about something that may be holding your site back in rankings, and stifling your ability to grow traffic. What could be doing this to your site, you ask? Bad backlinks. Bad backlinks to your site might be hindering its ability to grow, and that’s why I want to help you do a little spring cleaning and see if they might be a problem for you. I thought all backlinks were good? Nope. Maybe at one point, […]

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No Shirt, No Content, No SEO Service – Why we won’t SEO without a Content Strategy

I don’t blame companies for not understanding search engine optimization (SEO). It’s a niche area of expertise, that hasn’t been around all that long, and is constantly changing as the Internet and search engine algorithms evolve. And yet, it has become increasingly important for marketers to adapt to the changing world, and figure out how to capitalize on the Internet as a potential source of leads – before the competition. I feel like this is often the stimulus that pushes marketing managers to reach out to digital marketing agencies, like Philly Marketing Labs, for help with SEO. Unfortunately, many traditional […]

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The Story of Google Update Hummingbird

Well, they did it again – big G has gone and made another major update to the search algorithm which may be impacting you & your clients, and yet –up until today– Google has been unwilling to confirm or provide any details about it whatsoever. This ‘secret’ Google Algorithm Change took place sometime in mid-August and then with various smaller changes following all the way into Mid-September. While Google took their time in confirming this one — it was abundantly clear to folks watching their keyword ranks that something major was going on. Just today, Google announced a sweeping Algorithm […]

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