This Spring Cleaning, Don’t Forget Your Bad Backlinks

Spring is a time of rebirth, and fresh starts. On that note, in the spirit of fresh starts and spring-cleaning, I wanted to write about something that may be holding your site back in rankings, and stifling your ability to grow traffic. What could be doing this to your site, you ask? Bad backlinks. Bad backlinks to your site might be hindering its ability to grow, and that’s why I want to help you do a little spring cleaning and see if they might be a problem for you. I thought all backlinks were good? Nope. Maybe at one point, […]

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No Shirt, No Content, No SEO Service – Why we won’t SEO without a Content Strategy

I don’t blame companies for not understanding search engine optimization (SEO). It’s a niche area of expertise, that hasn’t been around all that long, and is constantly changing as the Internet and search engine algorithms evolve. And yet, it has become increasingly important for marketers to adapt to the changing world, and figure out how to capitalize on the Internet as a potential source of leads – before the competition. I feel like this is often the stimulus that pushes marketing managers to reach out to digital marketing agencies, like Philly Marketing Labs, for help with SEO. Unfortunately, many traditional […]

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The Story of Google Update Hummingbird

Well, they did it again – big G has gone and made another major update to the search algorithm which may be impacting you & your clients, and yet –up until today– Google has been unwilling to confirm or provide any details about it whatsoever. This ‘secret’ Google Algorithm Change took place sometime in mid-August and then with various smaller changes following all the way into Mid-September. While Google took their time in confirming this one — it was abundantly clear to folks watching their keyword ranks that something major was going on. Just today, Google announced a sweeping Algorithm […]

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SEO Optimization of WordPress Websites

Two Plugins WordPress is made to be user friendly and there are plenty of fantastic tools and options to make the SEO Optimization of your WordPress website easier and more effective. I have listed here two effective web effective plugins to consider using in order to optimize your website with SEO in mind. It is not an all-inclusive list; however, with these two plugins you can address two major SEO components; site speed and onsite SEO. First off, let me start off by saying something about plugins. Plugins are tools which extend the functionality of a WordPress website, however, they […]

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How I Learned to Stop Worrying and Love the Google Keyword Planner

Well, the time has come, the Google Keyword Tool is being replaced by the Google Keyword Planner as the new source for Google search volume data. This is going to mean a lot of search engine optimization processes, and SEO specialists, will need to take careful note of the differences between the two tools and determine how to adjust. For the most part, the process is the same — but our main data point, the monthly search volume figure — has changed drastically in it’s definition. To get the most out of the Google Keyword Planner for keyword research we […]

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