Google Rewriting Titles: A Review of the PML Google Title Experiment

I was reviewing a client’s website last year and saw that for certain search queries, the result had been appearing in the Google SERP with unexpected page titles. Further investigation revealed that the title was in the page HTML as it should be. I thought to myself, “What is going on? Are my eyes playing tricks on me!? Is this a browser related issue?” I decided to call on my colleague and SEO teammate, Joe Norton, for collaboration. Initial brainstorming and quick tests led us to the conclusion that Google was rewriting the title for us. “Why?” We set out […]

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Directories and SEO

Let me start off by saying that all directories are not created equal. When I got started in SEO back in late 2001, I learned how to use directories and reciprocal linking to build website authority very successfully. As time went on, it became apparent to a great many webmasters out there that these were easy backlinks. Not only were they easy to acquire, they also had a tendency to improve your organic rankings regardless of the type of directory. After that, it became a free-for-all of link building. Entire digital marketing companies were built on the business model of […]

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Meaningful Metrics For Measuring Content Success

One of the most important parts of any content strategy is the metrics. It is essential that every content strategy include a feedback system, something that gives you an idea of where you are at and where you need to be – from there you can make meaningful judgments about where to go with the content, and more. Having a feedback system in place that allows you to continuously measures success, ensures that you are steering in the direction of further success. It is important to measure the right things. Picking the metrics you want to measure is the tricky […]

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Google Starts Displaying Dynamic Descriptions For Some Queries

When presented with a longer, more complicated query, Google appears to be dynamically serving excerpts of content from a website page as the description. I was looking over Google results recently while doing some research on the latest Google algorithm Pigeon update, and noticed something peculiar. The title to a page I was familiar with was shortened, and the description was way too long. I mean over three hundred characters long! The cutoff has always been 155. The title cutoff has been getting shorter for some time now, down from a previous maximum of 70. However, this description anomaly surprised […]

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The Pigeon Update: Why Local SEO is ImportantToday

The search algorithm update by Google dubbed “Pigeon” allegedly uses stronger web signals to decipher local user search intent. It is supposed to help provide better local search results. While it is not perfect, Google is showing a strong commitment to getting it right considering it was updated a second time within a two-week period. If you are a local business owner, being found online by those most likely to use your services or products is critical. It is more important than being on the first page of Google on the other side of the country. In other words, why […]

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