Meaningful Metrics For Measuring Content Success

One of the most important parts of any content strategy is the metrics. It is essential that every content strategy include a feedback system, something that gives you an idea of where you are at and where you need to be – from there you can make meaningful judgments about where to go with the content, and more. Having a feedback system in place that allows you to continuously measures success, ensures that you are steering in the direction of further success. It is important to measure the right things. Picking the metrics you want to measure is the tricky […]

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Google Starts Displaying Dynamic Descriptions For Some Queries

When presented with a longer, more complicated query, Google appears to be dynamically serving excerpts of content from a website page as the description. I was looking over Google results recently while doing some research on the latest Google algorithm Pigeon update, and noticed something peculiar. The title to a page I was familiar with was shortened, and the description was way too long. I mean over three hundred characters long! The cutoff has always been 155. The title cutoff has been getting shorter for some time now, down from a previous maximum of 70. However, this description anomaly surprised […]

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The Pigeon Update: Why Local SEO is ImportantToday

The search algorithm update by Google dubbed “Pigeon” allegedly uses stronger web signals to decipher local user search intent. It is supposed to help provide better local search results. While it is not perfect, Google is showing a strong commitment to getting it right considering it was updated a second time within a two-week period. If you are a local business owner, being found online by those most likely to use your services or products is critical. It is more important than being on the first page of Google on the other side of the country. In other words, why […]

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Six Reasons to Include Social Media in Your Online Marketing Strategy

1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look at the Cream of Wheat Facebook fan page and how it is operated in order to promote brand awareness. 2. Increase Customer Loyalty & Trust Brands that maintain an active presence on social media channels such as Pinterest, can remain in their customers’ thoughts through the use of periodic and thoroughly crafted messages. A good example is Mrs. Dash […]

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YouTube Video Optimization – Basic Video SEO

Three Basic YouTube Video Optimization Tips An often overlooked but powerful tool for improving online presence and authority is video posts. If you are using YouTube to promote your brand and content, try these tips below. Take the time to cover these important areas before publishing. If you already published it, go back into it and take the time on these three areas first. Keywords The first thing to do (not last!) is some keyword research. The keyword research will guide the rest of the optimization components. General rule of thumb is- find high volume keywords with low volume competitive […]

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