Ask the SEO Experts About 301 Redirects

A short while ago we were working with a large enterprise sized client that was about to retire a significant number content pages on their website as well as launch a completely new site design. The pages about to be retired fell into one of three categories: videos, games, and printables. There were some pages that had strong authority, lots of visitor traffic and caused the website to receive hundreds of thousands of clicks and impressions monthly while others were poor performers with only a smitten of that kind of activity. The plan was to 301 redirect all of the […]

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The Google Search Console ‘Search Analytics’ API is LIVE!

This Wednesday morning something big happened in the SEO world. It passed by unnoticed by most; but those who had an eye out probably saw it. The long awaited Google Search Console API for the Search Analytics report is finally out of alpha testing and is now LIVE. You can read the documentation for the API here. So what? Well, until Wednesday, the Google Search Console (formerly Google Webmaster Tools) API did not allow any access to the search query data. This inability to access the search query data thru API was a real sticking point when it came to […]

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Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign

The shoemaker’s children finally have shoes!  We recently organized our internal marketing sprints into content-focused campaigns.   In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little organic traffic.  Beginning in April, the PML Marketing Circle embarked on a content campaign to improve our visibility for eCommerce related topics. The results were impressive!   Impressions grew 180% in just 3 months to nearly 2500 monthly impressions for eCommerce related queries.  Clicks grew 400% to 10.   The TrueRank™ indicator from the PML Query Hive™ platform moved up 29.4% […]

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5 Things To Know About Google Search Console

Before you fully embrace Google Search Console (GSC) in your analysis, reporting and strategy formation process… there are some things you need to know. There are a couple things I’ve noticed from heavy usage that I think could easily trick someone brand new to the platform. I could easily see a new GSC user making a big strategy move based on something they see; only to find out that the figures didn’t mean exactly what you thought it did. I’ve already run into these “Gotchas” so I can explain them to you before you run into them yourself! 1) You […]

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SEO Benefits of Google Search Console

Google Search Console or GSC (formerly “Google Webmaster Tools”) is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight from Google as to how the search engine sees your website. Check your website for any found errors, see broken pages, check site indexing, etc. Additionally, this is where you will receive messages directly from Google regarding any issues with, or actions taken against, your website. This could be something like a detected hack attack, a malware warning, a manual […]

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