In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
Category: SEO
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
Why Should I Care if Google is Ranking Mobile First?
You might be wondering what the hullabaloo about mobile first, amp pages, and mobile friendliness is all about—or you might be so consumed with keeping your business running and your clients happy that you haven’t thought twice about all this mobile website talk. Unfortunately, for the smart business owner, there is no longer an option to ignore mobile pages and mobile-friendliness. Google is actively ranking non-mobile sites below mobile-friendly sites—all in an attempt to make sure people using their search engine are finding the results they are looking for quickly and easily regardless of the device they are using. So let’s […]
AMP – How to Implement Accelerated Mobile Pages in Word Press
First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling website. Unfortunately, many of the components of a normal website compete and conflict in manners that are counter productive to these goals. For example, large, uncompressed images take long to load, analytics tracking scripts take time, social sharing widgets, ads as well as other items can interfere with loading. In order to overcome these problems in a smaller processing […]
SEO Changes of 2016
From algorithms to operations, the search engine giant Google adjusted its processes and policies. While this was happening, the world increasingly accessed information and web content via handheld devices. Consumer confidence in online spending continued to skyrocket. The importance of digital marketing grew… Here are some of the changes that occurred within the world of SEO in 2016: Google’s Penguin Update an update, it runs in real-time. What does this mean? When Google first implemented what has come to be known as the Penguin Update, it caused a downgrade of ranking for many websites for having too many poor quality, inbound links […]