AMP – How to Implement Accelerated Mobile Pages in Word Press

First of All, What is AMP? AMP was created to provide a great user experience across many different platforms. The problem it tries to solve it the fact that users expect a fast loading experience, rich graphics, and a smooth scrolling website. Unfortunately, many of the components of a normal website compete and conflict in manners that are counter productive to these goals. For example, large, uncompressed images take long to load, analytics tracking scripts take time, social sharing widgets, ads as well as other items can interfere with loading. In order to overcome these problems in a smaller processing […]

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Improve Your Website Performance Using Google Search Console

This post is the derivation of the content from the Meetup hosted by PML’s Main Line Digital Marketing Group “Improve Your Website Performance with Google Search Console” in King of Prussia on Wednesday, September 30th, 2015. Google Search Console used to be called Webmaster Tools and is a website diagnostic tool that will give you a quick snapshot of your overall site health and alert you to any high priority problems. For example, you can know if Google has uncovered any problems with pages that are no longer there or are not working properly, problems with crawling the site as well […]

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The New Search Analytics Report vs the Old Search Analytics Report

What is the Search Analytics Report? The Search Analytics Report in Google Console (formerly Webmaster Tools) shows how often your site appears in Google search results. It can be a helpful tool to improve your site’s search engine performance because, unlike the old report, you can filter into groups of data sorted by categories like the keyword phrase, date, country, or device. For example, view your organic search traffic changes over time and learn which keyword phrases are the most likely to cause your site to be presented as a search result. Tools such as the keyword data analysis tool […]

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SEO in a World ‘Not Provided’

What does ‘Keyword Not Provided’ Mean? For some of you, it may be before your time; Google used to let Webmasters see the keywords that drove visitors to a website in addition to the metrics on how the visitors behaved on the site. Google is now almost completely blocking our ability to see the visitor behavior based solely on the keyword used to bring them to a website. They mentioned privacy as their motivation for this move. That changed the world of SEO forever. Some Working Around the ‘Keyword Not Provided’ Situation Well it’s easy, just pay for Adwords! While […]

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The Google Search Console ‘Search Analytics’ API is LIVE!

This Wednesday morning something big happened in the SEO world. It passed by unnoticed by most; but those who had an eye out probably saw it. The long awaited Google Search Console API for the Search Analytics report is finally out of alpha testing and is now LIVE. You can read the documentation for the API here. So what? Well, until Wednesday, the Google Search Console (formerly Google Webmaster Tools) API did not allow any access to the search query data. This inability to access the search query data thru API was a real sticking point when it came to […]

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