The Overview The Advantice Health family of healthcare brands serves customers across the United States, United Kingdom, Italy, and France. Their nine different brand websites range from simple informational sites to e-commerce stores, resulting in a wide range of data collection practices and user experiences. Learn how PML helped its client Advantice Health, an acquirer and builder of global over-the-counter health and wellness brands, to successfully overcome the challenge. The Challenge While assisting Advantice Health with website upgrades, PML uncovered an opportunity to improve their customer data privacy experience. The challenge was to deliver the right privacy notices seamlessly in […]
Category: Privacy
Is Your Privacy Policy Strong Enough?
Your company’s privacy policy is more than a necessary legal requirement, it’s a crucial part of building consumer trust and loyalty. With the ever-changing data privacy landscape, a bare-minimum policy won’t cut it. The risk of data breaches has consumers paying closer attention to their personal information, making it more important than ever for you to take a proactive approach. Seize the opportunity to build brand awareness and strengthen your relationship with your consumers, by making your privacy policy transparent and easy to understand. Don’t be afraid to let your brand’s personality shine through because consumers are more likely to […]