The Marketing Shtick Ep.12: Google Marketing Live, ASMR, Alexa Commercials & More

In this episode, our team discussed our upcoming Vegas trip, pet UN-friendly commercials, the intricacies of Alexa commercials, the ASMR movement & how companies take advantage of the auditory response, innovations at Google Marketing Live (including the case study presented by Dominos) and Mesh Networks. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]

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First Look: The New AdWords Experience

With all of the recent news spreading about all of the upcoming changes in AdWords, as Paid Search managers, we have been eager to start testing some of these new additions to AdWords.  As part of our continued partnerships with Google, we are fortunate enough to be included in the early Alpha testing for The New AdWords Experience and we want to share our first look with you.  The new AdWords experience is essentially a complete redesign of the AdWords User Interface (UI). Setting Expectations Both as a reader of this post and for us, as experienced marketers and Alpha […]

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What’s New with Google?

One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are changing so much. Recently, Google removed right rail ads to make the results more consistent across device types. This has opened up new options for paid search ad formats. Additional paid search real estate is now becoming available with Google’s Expanded Text Ads offering and Google is testing wider listings in the search results. Read on for more information. […]

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