Pharmaceutical Advertising with AdWords

One of the more tricky types of AdWords accounts I have worked with is Pharmaceutical advertising, specifically Pharmaceutical Manufacturing accounts.  I quickly learned that marketing for the Pharmaceutical Manufacturing industry presents many challenges because Google, the Federal Drug Administration (FDA) and American Medical Association (AMA) have many strict policies, rules and regulations that must be followed when designing a Pharmaceutical Advertising Campaign. A Little History Up until the mid-1980’s Pharmaceutical Manufacturers shared product information with Doctors and Pharmacists who would pass along the information to their clients including the risks associated with taking a certain prescription drug. These days’ consumers […]

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Understanding AdWords Disapprovals in the Pharmaceutical Industry (Pharma)

Regardless of the industry, there can be rules and restrictions that impact your business type, product, or service. These regulations can be implemented by Google, or a state, federal, or local agency. AdWords has policies and procedures in place that can vary by geography as well. When you receive an ad disapproval, there can be a good number of reasons for the decision. Many of these disapprovals just need a quick fix to get up and running. Let’s first discuss what falls into the Pharma category. We can then touch on possible reasons for ad disapprovals, and next steps to […]

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