Cozy Up and Learn About Consumer Behavior for National Hot Tea Month

This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank you to all who came out to discuss the topic with us and for my fellow co-workers who provided excellent and usable information to the attendees. We have these events quarterly, and you can join our Main Line Digital Marketing Meet Up to be notified of upcoming events on a variety of topics. If you haven’t been following us on Twitter, Google+ […]

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Socially Responsible Holiday Shopping, Consumer Behavior and Consumer Activism

With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers–especially during the holiday season when people think of buying gifts for friends and family. During the Philly 100 awards ceremony, one of the attendees Leah Stauffer, from HalfAMillionKids.com, charged Skip Shuda, one of our co-founders and partners, to think more about how Philly Marketing Labs is integrating Social Activism into our company. As a result of this conversation, Philly Marketing Labs is now actively meeting with charities it is considering for partnership. Holiday consumer behavior studies […]

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How Does Consumer Behavior Affect My Marketing Strategy?

Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]

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Sales Team Says our Web Leads Suck… Now What?

It usually begins with someone from the marketing team asking the question, “Hey!  Are we getting any sales from these Website leads?”   … and before the marketer can ask, “And how many sales?“,  the sales team shoots back,  “The leads coming from the Website are useless.” Ouch! After working hard to create those leads, marketers often catch this feedback as a punch in the gut. Faced with this scenario, what is a marketer to do? The truth is that a weak ratio of leads to sales conversions is often the result of both a marketing AND a sales problem. […]

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Escape Flat Land Perspectives with Personas

  Do you want to resonate with your clients?   Are there ways to amplify your connection to your audience?  This blog post suggests that most companies suffer from a common blind spot when it comes to communicating with their target audience – and how you might address it.  We call that blind spot “Flat Land”. We are coming out of yet another divisive political cycle.   Looking at political commercials, debates and interviews it seems that accusing, shouting and chest-beating are the best ways to promote your perspective.   Why so divisive? Part of the reason has to do with human nature […]

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