Was There a Recent Penguin Refresh?

  The excerpt above was from a blog post on Search Engine Land back on July 13th. Well, that would put the update possibly right around now. I happened to take a look at the Mozcast and saw a bit of a spike. Not much, but perhaps it is all it’s going to be.       The image of the graph above is from Moz’s algorithm turbulence monitor (doesn’t that sound like Science Fiction!?). We can see that the highest level of reported algorithm turbulence in the visible data set was on October 17th of this year. That was […]

Read More…

New to AdWords – the Display Network Summary Section

AdWords makes a great addition to the Display Network tab to summarize the activity and performance of the Display Network.  I think this is very new because I am just seeing it in a few Client accounts today. Each of the metrics across the top of this summary can be clicked on to see a charts of the respective metric.   Also included below the chart example above is a deeper level of data for Display Keywords, Interests & Remarketing and Demographics.  These sections all have a drop down that will show the legend info for a different view and a […]

Read More…

PML 2015 Planning Summit in Las Vegas

This year, Philly Marketing Labs held our annual planning session in Las Vegas! We had a great time and managed to get some important work done, too. We see these off-site working sessions as crucial events where we look into our team dynamics and our service strategy. We work on communication within the team and between our employees and clients. We held several strategy sessions, in which we talked about how we can better serve our clients in the upcoming year and how PML can make improvements as a whole! One of the most enjoyable parts of the week was the cooking. Who knew we had […]

Read More…

Digital Marketing Jeapordy at the Main Line Digital Marketing Meetup

Philly Marketing Labs recently had the pleasure of hosting our Main Line Digital Marketing Meetup in King of Prussia, PA.  For the first time ever, we played an exciting game of Digital Marketing Jeopardy.  We wanted categories that would appeal to people of all levels of experience and knowledge so we chose: Abbreviations, Social Media, SEO, Analytics, and PPC.  We ate, we networked, we played, we mingled.  Great fun was had by all and the audience was thoroughly engaged.  In addition, this was our first Google Hangout On Air and the recording is posted on YouTube.  Our very own, Bechara […]

Read More…

Giving Thanks at PML in 2014

You often don’t know what you’ve got until you pause to take stock.   I’ve been looking forward to sharing a bit of gratitude for the A-level people, places and communities that Philly Marketing Labs has had the honor to connect with.   As I thought about the year coming to a close, I realized that PML is abundantly wealthy with clients, team members, communities and industries that make up our world. PML’s clients  represent some of the most forward thinking and service minded businesses we’ve ever encountered.   We are approaching our 5th anniversary with long-time clients Allen & Sons, Bush Refrigeration and DNB First. […]

Read More…