The digital marketing landscape evolves rapidly over time. Our team at PML decided to put together a list of the newest features and releases that we’re looking forward to exploring the most. Paid Advertising Google Launches Combined Audiences – Tommy Sands, PPC Specialist Historically, we have been limited with some of our campaign strategies due to audience targeting restrictions. With this launch, we are now able to employ custom, combined audience targeting strategies that were not previously available – broadening the scope of potential solutions for our clients. Read article >> Connect with Customers Faster with Google’s Latest Lead Form […]
Category: News & Events
Event 2/28/18 – Learn With Google: Pharma Compliant AdWords Strategies
Join Philly Marketing Labs & Google for a live, educational workshop located at Slice Communications on 2/28/18 at 6pm. We’ll explore Pharma and OTC compliant strategies to reach your audience using Google AdWords. We’ll cover Pharma and OTC best practices, including latest trends and how to reach your patient every step of their journey (upper funnel to lower funnel tactics). Did we mention that we’ll be giving away Google swag!? Register for the event here […]
Google + MarCom Alliance Digital Marketing Workshop
Join the MarCom Alliance™ and Google on Jan. 24 for a live, educational workshop at the Chamber of Commerce for Greater Philadelphia. We’ll be breaking down the digital buying funnel and teaching you how to engage with your audience every step of their journey. We will be answering questions, such as “How do we capture qualified attention?” and “How do we ultimately convert prospects into customers?” as well as highlighting key digital solutions that every company and marketer should be utilizing. We’ll discuss the importance of building out the top and bottom of the funnel, and we’ll help you create a more […]
Philly Marketing Labs Receives a Hat Trick as One of the Region’s Fastest Growing Businesses
The nominations are in, the CPA certified company data has been reviewed and the tabulations are complete—and Philly Marketing Labs has made the list for the third year in a row! As the area’s most prestigious business award, the Philadelphia 100® identifies and honors the 100 fastest growing, privately held entrepreneurial companies in the Greater Philadelphia Region. Run by the Wharton Small Business Development Center and the Entrepreneurs’ Forum of Greater Philadelphia, the Philadelphia 100® been ranking companies in the Philly area for 28 years. “We’re honored to be recognized for the third year in a row by the Philadelphia 100®,” […]
First Look: The New AdWords Experience
With all of the recent news spreading about all of the upcoming changes in AdWords, as Paid Search managers, we have been eager to start testing some of these new additions to AdWords. As part of our continued partnerships with Google, we are fortunate enough to be included in the early Alpha testing for The New AdWords Experience and we want to share our first look with you. The new AdWords experience is essentially a complete redesign of the AdWords User Interface (UI). Setting Expectations Both as a reader of this post and for us, as experienced marketers and Alpha […]