The New Search Analytics Report vs the Old Search Analytics Report

What is the Search Analytics Report? The Search Analytics Report in Google Console (formerly Webmaster Tools) shows how often your site appears in Google search results. It can be a helpful tool to improve your site’s search engine performance because, unlike the old report, you can filter into groups of data sorted by categories like the keyword phrase, date, country, or device. For example, view your organic search traffic changes over time and learn which keyword phrases are the most likely to cause your site to be presented as a search result. Tools such as the keyword data analysis tool […]

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SEO in a World ‘Not Provided’

What does ‘Keyword Not Provided’ Mean? For some of you, it may be before your time; Google used to let Webmasters see the keywords that drove visitors to a website in addition to the metrics on how the visitors behaved on the site. Google is now almost completely blocking our ability to see the visitor behavior based solely on the keyword used to bring them to a website. They mentioned privacy as their motivation for this move. That changed the world of SEO forever. Some Working Around the ‘Keyword Not Provided’ Situation Well it’s easy, just pay for Adwords! While […]

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Nine Awesome Google Keyword Planner Features

The Google Keyword Planner continues to evolve and today I am covering nine terrific features of the Keyword Planner.  These functions bring some serious abilities to the Planner giving advertisers deeper insight into data over time, mobile trends, mobile device volumes, the effect of mobile bid adjustments, enhanced location breakdown for sub-geos and more. Each feature covered contains an effective visual component making data more meaningful at a glance. Here are the 9 features in no particular order: Specify a time period- Keyword suggestions and volume estimates are provided around the time period specified.  Included is a graph that provides […]

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