Google Search Console or GSC (formerly “Google Webmaster Tools”) is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight from Google as to how the search engine sees your website. Check your website for any found errors, see broken pages, check site indexing, etc. Additionally, this is where you will receive messages directly from Google regarding any issues with, or actions taken against, your website. This could be something like a detected hack attack, a malware warning, a manual […]
Category: Internet Strategy
Where should you spend your marketing budget?
This is the time of year that many marketers begin looking ahead to the upcoming year. It’s always good to consider where new opportunities exist, where small wins can be parlayed into big campaigns and where previously discarded ideas should be reconsidered. Since we work mostly with mid-sized, traditional companies (think HVAC, food brands, commercial equipment), our recommendations are geared towards that audience. Some of these tactics have been around for years. However, partly due to maturing marketing efforts by companies – and partly due to improvements in ad/promotion technology, it seems like a good time for companies to […]
How Does Consumer Behavior Affect My Marketing Strategy?
Over the last decade, online spending has skyrocketed. Consumers can buy everything they need online, from food to essentials for the home or office. But what makes online consumerism so appealing, and more importantly, what makes us click the checkout button? The study of consumers in the digital age can help your business improve your marketing strategies by taking a look at some of the reasons why buyers head online to purchase as opposed to going to the store. Here are a few key factors to look for when creating a marketing plan that influences a consumer: Understanding of how […]
Directories and SEO
Let me start off by saying that all directories are not created equal. When I got started in SEO back in late 2001, I learned how to use directories and reciprocal linking to build website authority very successfully. As time went on, it became apparent to a great many webmasters out there that these were easy backlinks. Not only were they easy to acquire, they also had a tendency to improve your organic rankings regardless of the type of directory. After that, it became a free-for-all of link building. Entire digital marketing companies were built on the business model of […]
How Digital Analytics Fits into an Online Marketing Strategy
Digital Analytics Today Today’s fluid environment has changed the way people need to address business activity measurement. For years, Google Analytics only provided webmasters with only quantitative data such as the size of the audience, their location, and user behavior once they are on a website. Qualitative data answers questions in the realm of “Why?” For example, qualitative data would be a survey asking users why the visitor came to your site; were they able to find what they were looking for; why were they not able to find what they were looking for; etc. With modern technology, Google can […]