With social responsibility and spending awareness on the rise, consumer behavior and consumer activism have shifted to the front of the minds of shoppers–especially during the holiday season when people think of buying gifts for friends and family. During the Philly 100 awards ceremony, one of the attendees Leah Stauffer, from HalfAMillionKids.com, charged Skip Shuda, one of our co-founders and partners, to think more about how Philly Marketing Labs is integrating Social Activism into our company. As a result of this conversation, Philly Marketing Labs is now actively meeting with charities it is considering for partnership. Holiday consumer behavior studies […]
Category: Internet Strategy
The New Search Analytics Report vs the Old Search Analytics Report
What is the Search Analytics Report? The Search Analytics Report in Google Console (formerly Webmaster Tools) shows how often your site appears in Google search results. It can be a helpful tool to improve your site’s search engine performance because, unlike the old report, you can filter into groups of data sorted by categories like the keyword phrase, date, country, or device. For example, view your organic search traffic changes over time and learn which keyword phrases are the most likely to cause your site to be presented as a search result. Tools such as the keyword data analysis tool […]
SEO in a World ‘Not Provided’
What does ‘Keyword Not Provided’ Mean? For some of you, it may be before your time; Google used to let Webmasters see the keywords that drove visitors to a website in addition to the metrics on how the visitors behaved on the site. Google is now almost completely blocking our ability to see the visitor behavior based solely on the keyword used to bring them to a website. They mentioned privacy as their motivation for this move. That changed the world of SEO forever. Some Working Around the ‘Keyword Not Provided’ Situation Well it’s easy, just pay for Adwords! While […]
Ask the SEO Experts About 301 Redirects
A short while ago we were working with a large enterprise sized client that was about to retire a significant number content pages on their website as well as launch a completely new site design. The pages about to be retired fell into one of three categories: videos, games, and printables. There were some pages that had strong authority, lots of visitor traffic and caused the website to receive hundreds of thousands of clicks and impressions monthly while others were poor performers with only a smitten of that kind of activity. The plan was to 301 redirect all of the […]
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker’s children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little organic traffic. Beginning in April, the PML Marketing Circle embarked on a content campaign to improve our visibility for eCommerce related topics. The results were impressive! Impressions grew 180% in just 3 months to nearly 2500 monthly impressions for eCommerce related queries. Clicks grew 400% to 10. The TrueRank™ indicator from the PML Query Hive™ platform moved up 29.4% […]