Lessons from Inbound13: Extreme Creativity, Performance Enhancing Technologies and Selling Inbound Marketing

Last week I had the pleasure of attending the Inbound13 conference in Boston, MA sponsored by HubSpot.  Hubspot is the creator of an inbound marketing platform that turns marketing into a science for business success.  Ideas from this conference are still spilling out of my ears… so before they fall on the floor and disappear, here are some of my biggest takeaways. Extreme Creativity Keynoters Seth Godin and Arianna Huffington both advocated that we allow our soul’s true purpose to arise – and that this is where we’ll find success.   Even though many companies are still locked into an […]

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Adding Vine or Instagram Video to Your Content Strategy

Twitter’s Vine and Instagram’s new video feature have many brands wondering, “Do I now have to create video for these social media channels?” The answer is no, not yet—but it might also be “why not?” Video is a fantastic tool to use to engage consumers, and these new features on Twitter and Instagram make using video easier. You don’t necessarily have to incur huge production costs, but you should still make sure your videos are appealing and well done. Before you jump in though, ask yourself these questions for both channels: Do you have a story to tell with video […]

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Inbound Marketing and HubSpot Agencies, Freelancers and Businesses Gather for Meetup

The Main Line Internet Marketing and Social Media Meetup met for its monthly event at Michael’s Deli, in King of  Prussia.  Sponsored by Philly Marketing Labs, this open group meets to cover digital marketing topics, share insight and knowledge, and to make connections. Wednesday night we talked about inbound marketing and the HubSpot marketing platform.  More than 35 attendees gathered to discuss the state of the industry. Speakers included: Skip Shuda, Business Composer/co-founder of Philly Marketing Labs.  Because I manage the integration of HubSpot with Philly Marketing Labs’ inbound marketing services, I introduced the evening’s conversation with a brief presentation […]

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Starting Inbound Marketing: What Should You Ask? What Will It Cost?

Thinking about jumping onboard the “inbound marketing” train?   Maybe you downloaded a Hubspot e-book or attended a Marketo webinar? You heard story after story of more leads, increased sales, better converting sites and increased traffic.  It looked pretty cool, so you thought you’d check it out. So what’s it gonna cost to do inbound marketing well?  Here is what we’ve found to be the cost of inbound marketing entry for our clients at Philly Marketing Labs.  There are three questions you need to ask yourself to understand the true cost before getting to implementation costs (question #4). 1) Are […]

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Going Social: Size Doesn’t Matter, Sizing Up Your Audience Does

Bigger isn’t always better. Sure, Facebook has more than a billion users worldwide, but that doesn’t mean you will find it useful for your brand. What about all these smaller networks popping up? Are you frozen by FOMO (fear of missing out)? Or even worse, are you creating a presence for your business on all these sites just because of this fear? When social sites pop up like prairie dogs (and they will continue to do so), the important factors on whether you join in stay the same. Ask yourself: Is my target audience on this site and engaging? Are […]

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