Six Reasons to Include Social Media in Your Online Marketing Strategy

1. Improve Brand Awareness Nothing makes a business owner happier than when people know their company! Leveraged properly, social media can be a powerful vehicle for getting the message out about who you are and what you do. Take a look at the Cream of Wheat Facebook fan page and how it is operated in order to promote brand awareness. 2. Increase Customer Loyalty & Trust Brands that maintain an active presence on social media channels such as Pinterest, can remain in their customers’ thoughts through the use of periodic and thoroughly crafted messages. A good example is Mrs. Dash […]

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Tips to Create Your Own Marketing Videos – Video Marketing Lesson

YouTube Marketing with Charlie Seymour On March 12, 2014 Philly Marketing Labs hosted its Main Line Digital Marketing Group Meetup. Guest speaker Charlie Seymour presented on the topic of creating your own videos for marketing. In an entertaining 50 minute presentation, Charlie teaches, cajoles and demonstrates his techniques. His mantra is that, when it comes to video, businesses need to: – Get Found – Engage Through Video – Build Profitable, Automated Systems This lesson on video marketing covers : – creating video bumpers – using 3 camera pickups – Charlie’s use of YouTube and video marketing at the Dad 2.0 […]

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Sales Team Says our Web Leads Suck… Now What?

It usually begins with someone from the marketing team asking the question, “Hey!  Are we getting any sales from these Website leads?”  … and before the marketer can ask, “And how many sales?“, the sales team shoots back, “The leads coming from the Website are useless.” Ouch! After working hard to create those leads, marketers often catch this feedback as a punch in the gut. Faced with this scenario, what is a marketer to do? The truth is that a weak ratio of leads to sales conversions is often the result of both a marketing AND a sales problem. When […]

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5 Resolutions for Digital Marketers in 2014

January is the time for New Year resolutions.  The marketing team at PML decided we’d share some of our best ideas for New Year resolutions for digital marketers in 2014.   The top five resolutions follow: Resolution #1.  Embrace Integrated Marketing.  Look at your entire marketing effort and what is happening with your business results.   Some of the smartest CEOs and marketers that we worked with in 2013 have started to make this shift.    Instead of asking, “how is my SEO doing?” or “Is Social Media providing measurable results?”, the smartest marketers are recognizing that marketing your brand, […]

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3 Reasons for Your Brand to be a Content Producer

Online marketing is changing and with every Google algorithm update, it’s becoming more clear that content is key to success on the Web. What Good Content Can Do for You 1. Drive Traffic to Your Website As Joe Norton explained in No Shirt, No Content, No SEO Service, content and SEO have a truly symbiotic relationship. If you don’t regularly offer fresh, quality content on your website, your potential customers will have a hard time finding you. Updating your website with engaging, topical content helps improve your ranking in search engines. And the more relevant and interesting you make it […]

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