This past week (and for the last few months) Philly Marketing Labs has been focusing on giving you valuable and usable information regarding Consumer Behavior. Our latest Meet Up put a nice bow on our focus on Consumer Behavior. Thank you to all who came out to discuss the topic with us and for my fellow co-workers who provided excellent and usable information to the attendees. We have these events quarterly, and you can join our Main Line Digital Marketing Meet Up to be notified of upcoming events on a variety of topics. If you haven’t been following us on Twitter, Google+ […]
Category: Inbound Marketing
Case Study: Organic Search Traffic Increase Follows From Targeted Content Campaign
The shoemaker’s children finally have shoes! We recently organized our internal marketing sprints into content-focused campaigns. In March of 2015, the Philly Marketing Labs website had a limited eCommerce content presence of just a few pages and very little organic traffic. Beginning in April, the PML Marketing Circle embarked on a content campaign to improve our visibility for eCommerce related topics. The results were impressive! Impressions grew 180% in just 3 months to nearly 2500 monthly impressions for eCommerce related queries. Clicks grew 400% to 10. The TrueRank™ indicator from the PML Query Hive™ platform moved up 29.4% […]
SEO Benefits of Google Search Console
Google Search Console or GSC (formerly “Google Webmaster Tools”) is a conglomeration of Google SEO tools and reporting. It offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight from Google as to how the search engine sees your website. Check your website for any found errors, see broken pages, check site indexing, etc. Additionally, this is where you will receive messages directly from Google regarding any issues with, or actions taken against, your website. This could be something like a detected hack attack, a malware warning, a manual […]
2015 Northeast Internet Marketing Conferences
As summertime begins, it’s time to take a look at what’s coming up for the rest of 2015! Our annual list of marketing events has a bit of a twist this year. Instead of focusing on just Philadelphia, we’ve expanded our reach to include the entire Northeast, so you’re always up to date on what’s coming up. Start this summer right with a conference that can increase your marketing knowledge and boost your revenue! Here are some upcoming conferences to consider. NOTE: We’ll update this post periodically to keep you informed of the latest conferences coming down the pipe! July 2015 […]
Directories and SEO
Let me start off by saying that all directories are not created equal. When I got started in SEO back in late 2001, I learned how to use directories and reciprocal linking to build website authority very successfully. As time went on, it became apparent to a great many webmasters out there that these were easy backlinks. Not only were they easy to acquire, they also had a tendency to improve your organic rankings regardless of the type of directory. After that, it became a free-for-all of link building. Entire digital marketing companies were built on the business model of […]