In this episode we cover Google Ads biggest changes in Q3 & Q4 2019, such as Accelerated Delivery and Average Position going away, new ad extensions and more. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
Category: Google Ads
The Marketing Shtick Ep.15 – Google Marketing Live 2019 Takeaways
In this episode, we discussed the Google announcements from the Google Marketing Live event. We talked about Local campaigns, Discovery Ads, Gallery Ads, Audience Expansion/Custom Audiences, Bumper Machine and Bidding Controls.. Check it out: The Marketing Shtick is PML’s intelligent and fun discussion of latest PPC, SEO and marketing topics. […]
Google AdWords Notes Have Arrived: Add Annotations in AdWords Just Like You Do in Google Analytics!
If you’ve spent any significant amount of time inside of an AdWords account, you may have wondered why there wasn’t some sort of annotation or note taking system available. Google Analytics has had this ability for as long as I can remember and in the AdWords world we have felt left out – until today. We can finally confirm the recent announcement that Google is officially rolling out the long awaited ‘Notes’ functionality for AdWords. We started seeing this appear in some of our accounts today. Here is how you can add notes in your account: To add a note […]
First Look: The New AdWords Experience
With all of the recent news spreading about all of the upcoming changes in AdWords, as Paid Search managers, we have been eager to start testing some of these new additions to AdWords. As part of our continued partnerships with Google, we are fortunate enough to be included in the early Alpha testing for The New AdWords Experience and we want to share our first look with you. The new AdWords experience is essentially a complete redesign of the AdWords User Interface (UI). Setting Expectations Both as a reader of this post and for us, as experienced marketers and Alpha […]
What’s New with Google?
One of the things that I love about Google is that there is always something new in the works. This keeps the lives of digital marketers interesting (and busy). This is an especially exciting time because the Google search results are changing so much. Recently, Google removed right rail ads to make the results more consistent across device types. This has opened up new options for paid search ad formats. Additional paid search real estate is now becoming available with Google’s Expanded Text Ads offering and Google is testing wider listings in the search results. Read on for more information. […]