The Pigeon Update: Why Local SEO is ImportantToday

The search algorithm update by Google dubbed “Pigeon” allegedly uses stronger web signals to decipher local user search intent. It is supposed to help provide better local search results. While it is not perfect, Google is showing a strong commitment to getting it right considering it was updated a second time within a two-week period. If you are a local business owner, being found online by those most likely to use your services or products is critical. It is more important than being on the first page of Google on the other side of the country. In other words, why […]

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Features of Google My Business (Formerly Google Places)

Google has been hard at work on the local profile for business platform that is housed in the Maps side of the site. When people are searching for a local business, it is this profile that will show up. Originally Google Places, it merged with the Google Plus profile, although the Places page still existed some things changed. This time Google has shifted even further and it seems clear that the local profile is for business! While it is still fresh off the rollout, and there may be even more features that have not been explored all the way yet, […]

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Nine Awesome Google Keyword Planner Features

The Google Keyword Planner continues to evolve and today I am covering nine terrific features of the Keyword Planner.  These functions bring some serious abilities to the Planner giving advertisers deeper insight into data over time, mobile trends, mobile device volumes, the effect of mobile bid adjustments, enhanced location breakdown for sub-geos and more. Each feature covered contains an effective visual component making data more meaningful at a glance. Here are the 9 features in no particular order: Specify a time period- Keyword suggestions and volume estimates are provided around the time period specified.  Included is a graph that provides […]

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